1989

Proudly Australian since

100%

Australian made & owned

37

Years fuelling Aussie lifters

4.8

Rated from thousands of reviews

#MAXSPROTEIN

From the community

See how Australia fuels its gains — tag #MAXSPROTEIN for a chance to be featured.

NEW

Lab Series

Out Now

NEW

Lab Series

Out Now

Australian-made since 1989

MAX’S was established by Keith Ellis (an Australian bodybuilding champion) and Paul Kirkham (a nutritionist and sports science expert) in 1989. Thanks to their highly-effective protein powders and supplements, MAX’S has become one of Australia’s top sports nutrition companies! 100% Australian-made and owned, MAX’S gym supplements are made from the best quality ingredients available. We formulate our own products, source our own ingredients, and make our own products — guaranteeing consistent, great-tasting protein and supplements that get results.

Our story

Latest Articles

View all

When to Take Creatine and BCAAs to Get the Best Results

When to Take Creatine and BCAAs to Get the Best Results

Knowing when to take your supplements will help you get the most out of them. Get your timing right, and your energy levels will be higher, you’ll bounce back quicker, and your gains will be larger. Get your timing wrong,...

Read moreabout When to Take Creatine and BCAAs to Get the Best Results

The Benefits of Whey Protein Isolate: A Complete Guide 

The Benefits of Whey Protein Isolate: A Complete Guide 

The time in the gym, the exercise routine, the sweat, the group fitness classes – those things get a lot of attention in our minds. But they aren’t the only components you need to get right if you want to...

Read moreabout The Benefits of Whey Protein Isolate: A Complete Guide 

Glutamine Vs Glutamate - Are They the Same?

Glutamine and glutamate are both amino acids, but they differ in structure, function, and physiological role. In simple terms, glutamate mainly works in your brain as a signalling molecule, while glutamine supports recovery, immunity, and nitrogen transport around the body....

Read moreabout Glutamine Vs Glutamate - Are They the Same?

FAQs

Are MAX’S supplements and proteins Australian-made?

Absolutely. From protein bars to powders and other supplements, all of our products are made right here in Australia by Australian workers. We source our ingredients from within Australia and from quality suppliers worldwide, delivering high-quality supplements that get results.

Do MAX’S supplements actually work?

Yes! We aim to help Aussie trainers achieve their fitness goals — we’d never sell a product that doesn’t get results. We research and develop all our products in-house in Melbourne, utilising the latest nutritional science from around the world. Plus, we make and test our products ourselves — if we think it won’t work, we won’t sell it.

Are MAX’S protein powders and supplements safe?

Yes! We are licenced by Dairy Australia and the Department of Agriculture, two organisations that control food manufacturing standards in Australia. Our products also comply with the Australian and New Zealand Food Standards Code, are HACCP certified, and are accredited to Export Quality.

We’re as obsessed with quality as we are about health and fitness. You can count on our proteins and supplements to get results — the safe way.

What kind of protein powders do you offer?

We offer a massive range of mass gainerslean protein powdernight protein powdershred proteins and whey protein powder. Available in tasty flavours like chocolate, chocolate brownie, choc cookie dough, vanilla smoothie and banana cream, you’re guaranteed to find men's protein powder you’ll actually want to drink.

How much protein powder should I take?

The recommended protein powder or supplement dosage varies depending on your needs and goals. It's crucial to follow the instructions on the label or consult a healthcare professional for personalised recommendations.

What is creatine monohydrate?

Creatine monohydrate is a naturally occurring compound found in small amounts in red meat and fish (as well as some of our top sellers!). When consumed, creatine monohydrate is converted into creatine phosphate, stored in the muscles and used to produce energy during high-intensity exercise.

Supplementing with creatine monohydrate increases muscle strength, power, and endurance for weightlifting, sprinting, and jumping. It’s one of the most well-researched and effective supplements for improving athletic performance and is widely used by athletes and bodybuilders!

I’m not sure what I need. Can you help?

Absolutely. We have full pages dedicated to your fitness goals, like shreddingstrength and size buildingincreased performance, and recovery (amino acids and creatine) — here, you’ll find a great range of relevant protein powderssnacks and supplements to help you reach your fitness goals.

You’re also more than welcome to contact our team for help! We can help find the right products for the gains you need — whether it’s MAX’S protein bars, protein powder, pre-workout or recovery products.

What are the best gym supplements for my health and fitness journey?

The best gym supplements depend on your goal, training routine and diet. MAX’S offers nutritional supplements for protein intake, workout fuel, recovery and performance, including whey protein, amino acids and creatine.

Start with products that match your current goal, then build your stack as your progress, body and routine change.

How do I choose the best protein for my goal?

The best protein is the one that fits your training goal, digestion, taste preferences and daily routine.

MAX’S range includes whey protein, collagen protein and protein blends in delicious flavours, including refreshing clear protein options. If gut health is part of your overall wellbeing focus, check the label and choose the blend that suits your needs.

Do fat burners help with weight loss?

Fat burners can support a weight loss plan when paired with consistent training and balanced nutrition.

They are not a shortcut, but they can help fuel your sessions and support your focus when used as directed. For optimum nutrition, match your supplement choice to your goals, food intake and training schedule.

Can supplements help with everyday wellbeing, sleep and recovery?

Yes. The right supplements can support everyday wellbeing alongside a balanced diet, hydration and consistent training.

MAX’S also has products that include magnesium and ingredients designed for night-time recovery and sleep support. If you are under pressure, recovering from heavy sessions or struggling with routine, start with the basics before adding more.

What makes MAX’S different from other supplement brands on the market?

MAX’S is Australian-owned, Australian-made, and built by people who live the training lifestyle.

The range focuses on cutting-edge supplements, quality ingredients and proven results, without making the process harder than it needs to be. It is made for trainers who want real support at every stage of the journey.

Can I earn rewards points or get exclusive deals with MAX’S?

Yes. The MAX’S Gold Club lets customers earn rewards points, redeem discounts, access exclusive deals and claim freebies.