News
MAX'S MUSCLE TV NOW ON FREE TO AIR TV ! - Jan 10, 2012
As those of you with Foxtel will no doubt be aware - MAX'S Muscle TV has been running for 4 very successful seasons on subscription television channel 'Aurora' for many years. Although we are very excited to tell you we are putting the final touches to brand new fifth season that will be coming to you soon in February this year - we are just as excited to let you know that the program is now also being broadcast for the first time on Free to Air television !
TV4ME is an exciting new station that is available to anyone with digital television, and is currently airing an encore presentation of our recently completed Series 4 at the following times:
Sundays : 6PM - 7PM ( Double episode ! )
Tuesday: 10AM
Thursday: 10AM
Saturday: 10AM - 11Am ( Double Episode ! )
The station can currently be found on Channel 74 ( between '7mate' and 'Gem' for those of you in metro areas around the country ) and Channel 64 for those of you in regional NSW,Vic, ACT and the Gold Coast.
Make sure you tune in to catch the best in training, nutrition and everything else for the serious trainer ( COMMERCIAL FREE ! ) at the times listed
Great Earth presented our Maxs Sales rep charlie Jabbour with the best bodybuilding representative of the year trophie - Dec 15, 2011
Biography
Birthdate: 21 February, 1974
Occupation: MAX'S Victorian Sales Representative for the last eleven years.
charlie is well regarded and respected in the industry
Previously worked as a gym manager for two years.
Charlie enjoys weight training on a regular basis and keeping fit and healthy. Back to topIf you want Titanically Big triceps stick to Isolation movements ! - Nov 30, 2011
As a Veteran amateur Australian Bodybuilder I see many of today's athletes do plenty of isolation exercises in their triceps but I believe much of tricep development still comes from pressing exercises such as dips and bench press. Triceps are a relatively small muscle and are much more easily over trained than larger muscle group such as lats.
So the question is How many tricep exercises should you be doing in your workout?
At the very beginning level you will make great gains of only 3-5 total sets of tricep work, with a steady increase in training over a few months I suggest you increase that to 5-7 sets. And as a advanced bodybuilder you would do no more that 8-10 sets during the off season and no more than 10 sets when preparing for a comp.
My Tricep Training Tips
I like to stick to basic training movements like narrow grip bench press, parallel dips and reverse grip bench presses during the off season and then switch to almost all isolation movements like one arm cable or dumbbell tricep kickbacks, kneeling high pulley cable tricep extension. So why not give it a go and watch your triceps grow!
In health & fitness
Fred Liberatore
MUSCLE UP COACH
To check out more information on our muscle up challenge for 2012 click here
Are your Calves Summer Ready! - Nov 24, 2011
As the summer days are starting to warm up we put on our Board Shorts and often people check out our Lower Leg Development!
Calves are often neglected body part and I Believe it often separates the men from the boys, many of the top bodybuilders have awesome calf development So I thought I would put together some calf training tips:
o If you lack width concentrate your efforts on a seated calf raise which will add with to your soleus.
o Try shocking the calf's with a 3 day cycle First Day to 6-8 very heavy sets after a good warm up of 10-12 reps, Second day 4 sets of 15 reps and then rest day after and repeating forth day.
o Be sure to stretch if you want big calves. - I personally made great gains and add more solid muscle to my calf's-the best way I found to stretch calf's is to face a wall while standing 3 feet away from the wall-lean forward and place your hands about shoulder with and straighten your legs and torso so your body makes one long line from the floor to the wall-place your heels on the floor with your legs held straight. When you can barely touch the floor with your heels, you should hold this position for 15 seconds and repeat at least 5 times.
o Don't over train your calves-they are just like any other muscle they need rest.
o Try non-resistant routine by super setting one-legged calf raises on a step you can add 25 reps and all non-stop. Angle your toes outward on every step slowly adding your sets each week of a total of 6 sets.
by Muscle Up Coach
Fred Liberatore
Do you have what it takes to transform your body then why not Register for our 2012 challenge by clicking here
R.I.P SAM MITCHELL - Nov 15, 2011
It is with great sadness that MAX'S offer our condolences to the Mitchell family and his fiancé Sarah with the recent passing of Sam.
As many of you may know, Sam Mitchell had worked for MAX'S for about 7 years, and was our Queensland State Sales Manager. He tragically passed away on the 28th of October 2011.
Sam's funeral was held at his old school in Brisbane, Brisbane Grammar, on 12th of November and was attended by many people, he was obviously well loved and had touched many lives.
Sammy was one of our featured athletes on MAX'S Muscle TV Series 4. He had a great physique and loved bodybuilding. He recently won the WFF Queensland Title and was runner-up at the Australian Championships in Darwin. We had filmed Sam for the upcoming Series 5 of Muscle TV, and with the permission of his family and fiancé Sarah, we will be screening this as a tribute to Sam's life in early 2012 on Muscle TV.
We will all miss Sammy sorely. He was a good friend, great work colleague, and part of the MAX'S family. His friendly laid back manner and cheeky smile will remain in our memories forever.
Rest in Peace Sam.
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Join The best team in the Business ! - Nov 11, 2011
MAX'S are excited to announce we are looking for a Social Media Specialist / Community Manager to join our dynamic team in our Melbourne head office.
We are ideally looking for someone:
- Who has a real passion for health and fitness
- Who is Net savvy (addicted to social networking sites & all things Web )
- Who spends a lot of time online and stays up-do-date on new, fun things out there for web savvy users as well as regular people.
- Who understands the online and social community space (i.e Facebook, Twitter and blogs etc.)
- Who is experienced in html programming and web design
- Who has a people oriented approach and excellent communication skills
- Who has tertiary education in marketing, multimedia, PR, business or related streams
- Who loves to help people, and finds it rewarding to solve people's problems.
- Who has an ability to work cross functionally with other areas of the business
- Who is an independent, creative self-starter who loves running with things while keeping everyone inside and outside the company in the loop.
- Who likes being continually challenged & motivated to keep the community growing.
- Who has strong organizational and time management skills.
- Who is a good team player
- Who has at least 2 years experience in a similar role.
- Who has ability and experience in writing online and offline content.
- Who can demonstrate their ability to build strong relationships with online journalists and bloggers.
- Who simply loves what you do!
Job Responsibilities:
o Serve as the initial point of contact for inbound requests from online company properties ( website , facebook & twitter accounts of all company bands ) and the web at large
o Creatively and proactively assist customers /potential customers with queries or feedback.
o Identify and analyse issues, patterns and trends in customer requests & product performance and transfer the information promptly to the appropriate departments so that they can respond accordingly.
o Monitor online conversations and participate in them to build brand visibility and thought leadership
o Ensure all blog posts, articles, podcasts, videos and screencasts etc. are uploaded with regularity and without incident
o Author blog posts, articles, podcasts, videos and screencasts when necessary to creatively communicate product uses and USP's.
o Establish metrics & report on them on a regular basis including recommendations
o Identify & engage advocates and early adopters on-line
o Proactively escalate issues, observations, opportunities, and insights to the relevant areas or management team.
o Communicate issues, opportunities and insights to the company at large.
o Stay up to date on new social media tools, best practices and how competitors, other organizations and companies are using them, so that we can continue to be an early adopter of these technologies.
o Participate in professional networking by interacting with peers and influencers & attending events.
If you are ready to combine a love of health and fitness, with a passion for social media and online marketing - all whilst working within a great environment and industry market leader - then this is the perfect role for you !
Please send your detailed resume, along with a cover letter outlining specifically why you think you would be perfect for this role to jobs@aminoactive.com.au
*Please note this is a Melbourne based position, and submissions without cover letters or detailed resumes with sufficient job specific experience will not be considered.
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strongman competition - Oct 25, 2011
MAX'S is a proud Sponsor of Melbourne Strongman an all day strength challenger
Details as follows
Where Definition 352 Blackburn Road Est Doncaster
When Tuesday November 1st (CUP DAY) ... forget the races ...... this won't cost you anywhere near as much ....
Admission Fee: gold coin donation PLEASE --> all monies raised will go to Very Special Kids ( http://www.vsk.org.au/ )
If you live in Melbourne come say hi to the team at MAXS will be sampling our shakes and delicious bars.
10.00 am Kick Off with Novice Amateur OPEN TO ALL - 5 divisions ..
Women's ... Under 80?s ... Under 90?s ... Under 105?s ... and Heavyweights
Fore more information click here and be sure to check out these truly amazing strongmen
Adam Hill Journey into Bodybuilding - Oct 19, 2011
Back in April this year I had the pleasure to make contact with Adam Hill who i thought was just a regular guy like most of us with an ambition to be heard.
What caught my attention was that Adam's life is little different though as he has become part of a great group of people actively supporting their good friend James Gribble who suffered very severe, life changing consequences from what was a seemingly innocuous occurrence in Africa back in 2008.
What I discovered was that Adam has known James for just on 20 years, having boarded with him back in their school days. They have remained close; in fact James was the best man at Adam's wedding and is godfather to his son, Max.
The fact James was so gifted with sports makes the consequences of his accident that much more the incredible story reads as follows;
On a trip to Africa in 2008, which James had embarked on after working in Europe for many years, James' life took a tragic turn.
The trip was seen as a great way to de stress from the corporate world and certainly adventure and traveling was nothing new to James.
One morning after heading out for a run, James decided to have a go at fishing for the elusive tiger fish, a popular past time for tourists in Zambia as well as a common source of food for locals. While fishing James started feeling faint, being quite dehydrated and only remembers sitting down, the next thing he can recall is awaking (as he passed out) and instantly noticed he had no feeling from his neck down.
Given the remoteness of the location it was over 30 hours until proper help arrived, in the way of two helicopters and a jet. James was transferred to Johannesburg hospital in South Africa as adequate facilities were not available in Zambia.
During the time, James talks of a feeling of complete shock which was shared by those around him. He knew he had suffered some kind of spinal injury, which was later confirmed as breaking his c4 and c5 vertebrae as well as severe bruising to his spinal cord.
On being notified of the accident, his father, Roger immediately flew in from Australia to be with him. From that point on they worked together in an intense rehabilitation program that they completed for 6 hours per day until returning to Australia 5 weeks later.
Once in Australia, James again wasted no time in rehabilitation and to this day he still completes many hours each day in an aim to improve his condition.
Given the situation, James has a truly remarkable attitude to the whole scenario. He went from being completely independent with absolute freedom to as close to a complete reversal as possible where he finds it difficult to complete the most basic of tasks without assistance. These are the cards he has been dealt, there is no time for bitterness and retrospection, rather it is all about looking forward and actively trying to repair his body in any way possible whether it is massage, hydro or occupational therapy.
James compares the situation to being like a baby, where even the simplest task - basic movements through muscular contractions have to be learned again.
In an effort to raise awareness of his situation and that suffered by other victims of spinal trauma James has started the "Puffin Magic" foundation. Inspired by his attitude and motivation to keep going, his good friend Adam Hill has his own dedication for James. Being surrounded by people who were doing their bit for James, Adam wondered what he could do.
Since he always had a passion for lifting weights, the decision was then made to compete in a bodybuilding event - the event he chose was the NSW INBA Titles ,Adam did amazingly well for his first ever bodybuilding competition.
Adam Transformed his Body in just a few short months
Adam goes onto say about the struggles with dieting from the onset, feeling absolutely sick as he detoxified his body when the dieting started, however things once settled down when his body found a balance and the pictures certainly speak for themselves.
Adam would like to thank Max's for providing proteins during his competition preparation,he would also like to thank his trainer Ebanie as well as his family and friends for their support. To James he dedicates the whole thing, in the hope that it can create awareness for the Puffin Foundation and spinal injury.
Adam is the first to admit he now has a new found respect for bodybuilders and has very much caught the bug. He very much appreciated everyone he has met in the industry and appreciates the camaraderie, which permeates through the sport.
The news on James' rehabilitation has been nothing short of amazing. After being diagnosed as a full quadriplegic, James is now in a situation where he can get out of a chair himself and walk with crutches. His progress here will continue and his biggest frustration still lies with dexterity in his fingers, which is a tough battle to overcome.
Well done Adam your story is incredible and we all congratulate you at MAX'S.
Please note all donations can be made through the Puffin Magic website and are fully tax deductible.click here to donate
Three things that scare me - Sep 06, 2011
Well, there are only 3 things that scare me the most -
Dam Speeding fines
Keeping the Toilet seat up
Unwanted FAT around my midsection
OK so the first 2 things are not that hard to change-Just gotta learn to break old habits-Right!
So let's address the most common cause for people out there, and it's the simplest one to start with -- they are overweight, period. They eat too much junk, in way too big of portions, and don't exercise enough.
In 20 years in the game as a trainer, I can tell you this with absolute certainty -- there is no one, universal "right" way for everyone, everywhere. There are no simple answers and cookie-cutting approach only works in the cookie making business.
Because trust me, in the real world beyond research and theory, I've seen various "plans" yield outstanding results just look at our Muscle Up challengers click here .
So if you are planning for a 6 pack this summer and some intense training to get the job done, well that changes the ball game entirely. Exercise, specifically strength training, changes your internal physiology for up to 48-72 hours after the session (assuming you are lifting more intensely than Mr Puniverse.
I believe in strength training to boost the basic metabolic rate.
Now, onto more specifics -- foods or lifestyle choices that lead to fat accumulation specifically around the midsection:
Two of the most abundant compounds in the average, modern Australian diet are two of the worst compounds for body composition enhancement AND overall health -- concentrated fructose and trans-fats.
In practical terms, "you gotta cut the crap". Try to reduce Trans fats (coming mostly from packaged/refined snack foods, margarine, fried foods, etc.). Also cut out concentrated sources of fructose: sugar fruit juice and dried fruits, and B.S. foods that are marketed as "health" foods and better than sugar but contain just as much, if not more fructose, than table sugar (ie nectar, honey, etc.). Fructose should be consumed in much smaller amounts than in the average Australian diet, and in the way in which Mother Nature intended -- via seasonal whole fruit.
If you stick to this first principle alone, that should take care of about 90% of the problem. Almost everything else related to belly fat accumulation can be related to the hormone cortisol. And while a necessary and integral part of normal functioning, problems (including that damn belly fat) can arise with chronic overproduction.
Stress. Modern living and corporate/business/financial pressure have us all way more wound up than we should be. You just have to try as much as you can to find ways to reduce stress a little bit -- intense strength training is a physical stress, but also can be an emotional release, and has a calming effect on the body upon completion;
Stress response to foods.
There are many of us that have allergies, or at least are sensitive, to specific food compounds. Some specific ones that come to mind are gluten (the protein in wheat, rye, barley) and lactose (the sugar in milk). If you have a full-blown allergy, you'll know it -- digestive distress. But many of us have a sensitivity that goes undiagnosed, and can lead to lethargy, water retention, and of course cortisol elevation and fat accumulation. If you suspect this, try cutting out things like gluten and lactose for a few weeks and see how your body responds.
Besides storing excess calories, one of the physiological purposes for excess body fat is to serve as a storage site for toxins. Take in a lot of toxins through the environment or through foods, and you have an additional reason to store belly fat. How can you reduce toxin exposure? You can buy organic produce (regular produce is often sprayed with pesticides that act as toxins in our body). You can cut back on alcohol, which the body treats as a toxin. You can reduce your consumption of packaged foods -- I can't help but think that all of those chemicals, preservatives, and artificial sweeteners are somewhat perceived as toxins in the body. And finally, eat more detoxifying foods (and not some B.S. detox plan designed to sell you 100 different supplements). I just mean real foods that naturally serve as detoxifiers -- ie organic green and leafy vegetables.
Yes coming from Italian Family I do love my espresso, but the research is quite clear that caffeine can elevate cortisol levels. but if you are eating like crap, not getting quality energy from real food, and just using caffeine and fake energy to compensate (ie drinking a pot of coffee a day, plus 5 red bulls, and 10 diet drink's), we'll you can see where that might lead to problems.
Now I know some of you are thinking, I am crazy. I'm not cutting out all of that. I have to live my life. I get it. But my philosophy has always been to present the absolute ideal scenario, just so I don't underestimate anyone's ability or desire to "take things 100% all the way". In reality, its up to you to find your own compromises. What has worked well for most of our Muscle Up challengers is to get them to follow the 85% rule. Follow the ideal path 85% of the time, and 15% of the time do whatever you want. If you do that, you will do just fine. Imagine what cutting out all sugar 85% of the time could do for your body and health?
Insulin is a misunderstood hormone these days in the low-carb Era. No hormone your body produces naturally is inherently bad, it just needs to be controlled.
Taking a Protein like MAXS SUPERSHRED is a great and convenient way to ensure you get the protein you need as well as keep your belly fat at bay.
Not only does Supershred help you lose your belly fat it also 7 unique Nutrient complexes combined into one cutting edge formula
click here to purchase Supershred
If this article resonates with you, my best advice is (I know it sounds crazy, but reread above) -- add some non-fructose, non-gluten containing carbs back into your diet (ie sweet potatoes, rice) to REDUCE belly fat. At the very least, start with a small amount in the post-workout window (0-45 min post training). Keep your protein:carb ratio around 1:1 (if you have 30g of protein go with 30g starchy carbs).
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Great New Flavours in Supersize and Superwhey - Sep 02, 2011
Yes due to the overwhelming success we have launched the additional combination of flavours
MAX'S Supersize 5kg Triple Pack
Chocolate
Banana
Cookies N Cream
MAX'S Superwehy 4 kg Twin Pack
Chocolate
Banana
for your nearest stockist click here
R.I.P. luke wood - Sep 01, 2011
For those of you that do not know Luke Wood had been a great ambassador to the bodybuilding community and regular on MAXS MUSCLE TV and had been battling kidney problems off and on over the past year or so.
To My understanding he finally got a call for a transplant. Things were going well until some signs of the body starting to reject the kidney.
Things got under control again and a wedding was set to marry his fiancee Nora.
Today, his body started to reject the kidney again. Was rushed to hospital but doctors could not save him.
He gave life everything and just wanted people to be proud of him!
This is very sad. I've have always looked up to him for years and all the team at MAXS will miss him sadly Rest In Peace Luke 
.
Click on the image or here to see some luke's Documentary we did on Muscle TV. a True Legend.
Back to topIts Monday again - Aug 22, 2011
Hi Guys,
Fred here well it's Monday again,no time to waste this week :-)
I am off to workout tonight- bombing back can't wait . How was your weekend and what are your plans for a great week to continue to give your best?
"It is easier to be wise for others than for ourselves."
~Francois De La Rochefoucauld
Objective advice
I was thinking over the weekend If I was someone else, what advice would I give myself?
If you could step back from being you, and look objectively at what you're doing and how you're living, what changes would you recommend?
It's easy to imagine the straight forward advice you'd give to someone else,because you don't have to follow that advice. Now imagine applying that same level of honesty and objectivity to your own situation.
Remember that you are not your problems, as intimate as those difficulties may feel. You do indeed have the ability to step back and to see clearly what you must do.
You have it within you to rise above every difficulty. You are absolutely capable of knowing and doing what will bring true fulfillment.
So take an honest, loving look at where you are. See the very real and positive possibilities available to you.
Rise above the limitations you've been imposing on yourself. Live your true values and fulfill the best that you know is within you.
In strength always
Fred Liberatore
Muscle Up coach click here to learn more
Raise your expectations - Aug 29, 2011
Hi
Ready for the coming months spring not too far away !
Just a little motivational bump .....you can do this!!
Raise your expectations
It can be tempting to lower your expectations when things are not going your way,you might be feeling flat or down or just wanting to quit. Yet the most realistic response is not to lower your expectations,but in fact to raise them higher.
It may seem that lowering your expectations so they're more in line with your reality would protect you from disappointment. Yet lowering your expectations is sure to bring on even more disappointment.
If you're disappointed with the transformation results you're getting so far , it's not because your expectations are too high. It's because those expectations are not high enough to pull you forward.
Raise your expectations to the point where they become so meaningful and compelling that you cannot help but fulfill them. Choose those expectations that will drive you in each moment to do what must be done to reach them.
When the going gets rough, the answer is not to give up on your dreams of transforming yourself .
The answer is to grab on to those dreams, and to put them front and center of your life.
From my own Body Building and competition experience I like to Set my expectations high, connect solidly and consistently with them, and those expectations will give a positive, effective direction to your life.
Expect the very best, and let those expectations drive you to live out your dreams.
Fred's 4 Tips on Raising expectation's
- Use a Food and Training Diary to Keep you on Track
- Have a Vision Board up clearly sowing your physique now and along with Motivational quotes
- Nurture yourself and educate yourself (Read Inspirational Stories )
- Take your favourite MAXS Protein for results you deserve.
If you like what you have read why not participate in Next Year MAX S Muscle Up challenge as your coach I will lead and guide you along the way 1000% to register and check out this year winner click here
Your Muscle Up Coach
Fred Liberatore
Veggies and a Protein Drink quick fat loss - Aug 08, 2011
Freddie "Eat your Green's' my Italian Mum-Maria used to always say to me
She was right Veggies in my and Mums opinion are the most perfect food be it for those who want to lose fat or add quality muscle.
Here's why:
1. They are very low in calories. You'd have to eat 5 bags of spinach, or 3 heads of broccoli, to equal the calories of just 1 cup of pasta or 1 tiny tablespoon of butter. So, you absolutely do not have to go hungry on tiny portions when you load up on veggies.
2. Here's the next point about veggies. They are high in fiber. This is both good for your digestion and good for weight loss as that fiber expands in the stomach, making you feel full and satisfied. Broccoli, green peas, and other green leafy vegetables are also good sources of fiber.
3. The third reason fibrous carbs are perfect for fat loss is because they have almost NO adverse affects on blood sugar levels. While it's still a good idea to balance veggies out with a protein source, even eaten alone they're okay because they don't cause an increase in insulin.
Veggies also play an important role in muscle gain so be sure to do as my mum says eat your greens and you will add muscle to your physique and a great way to combine this with your favourite protein drink.
so if you are competing or staying in shape going green is the way to go and i like to combine my favourite protein drink as well as it gives me such a complete meal.
Protein and a great quality Protein like MAX'S is required due to the huge demands that are placed on the body.
Protein powder is also relatively more cheaper and a whole lot more versatile than lean protein sources and adds a great variety to your nutrition program.
click here to view our range of quality proteins
Yours in Health & Fitness
Fred
Do you have a plan ? - Jun 16, 2011
Whilst at the gym this cold morning I was approached by a young enthusiastic and very energetic 20 year old and what I really liked about him was that he got curious about training and nutrition so I asked do you HAVE A PLAN!
From my own personal experience If you don't have a plan, random circumstances will make one for you. And believe me you probably won't like it much so I steered him in the right direction.
Decide what you would like(be very specific) and go for it. Success is no more complicated than that just look at our MAX Challengers as living proof click here
The energy and time you spend can either bring you toward your dreams or it can keep you in the service of someone else's dream. Choose to follow your own dreams.
What are your own most deeply held values and purposes. Decide precisely how you would like your world and your life to be and look like and create the body of your dreams.
Trust me when I say that the most dismal failures are not caused by the inability to reach a goal. Those failures are the result of not having a clear enough and meaningful enough goal.
Know exactly where you intend to go, and you're much more likely to get there. Have a plan, follow it with persistence, and enjoy being where you sincerely choose to be.
Got a question on Nutrition and training feel free to contact me by clicking here
Till next Time train hard and expect success!
Fred Liberatore
Vote for your favourite Maxs Muscle Up challenger - Jun 02, 2011
Click here or on the Image below to register and vote for your favourite transformation,you are allowed up to x3 votes and you need to register between 1st till 30th of June , please take your time to view the incredible entrants and there incredible stories
Happy voting!
A few weeks back I heard an incredible story of Frank and his amazing transformation - May 23, 2011
My name is Frank and I am from Adelaide, SA. I just thought I would briefly give you some feedback on your MAX'S product and what it has helped me to achieve.
In the last 8 months, I have been going through a lifestyle change. Wind back when I was 152 Kgs - I even had to pay for to airfare seat to Los Vegas and i thought this is bullshit!
So After doing extensive research both online and offline I came up with Maxs - I wanted to gain muscle while losing fat, which is very hard to do but i was desperate.
For months, I have been using MAX's SuperWhey. It is absolutely fantastic.
I now use a variety of MAX's products - and only MAX'S:
With Breakfast: MAX'S SUperWhey
Snacks: MGP/Muscle Meal Cookie/Cut Carbs Bar
After training: MAX'S Super Shred
Before bed: MAX'S Nitetime
Yes I may have done the research, done the hard sacrifices and work, but if it wasn't for MAX'S, I wouldn't have reached the point to where I am now - down to 75 Kgs, -I am literally half the person I used to be!
It's hard to believe I have done this in just under 9 Months, I hope you enjoy the photos.
With MAX'S, my weight loss and tone goal is coming true, slowly but surely. Thanks to MAX's, and all there advise i truly believe Impossible is Nothing.
After Interviewing Frank what stuck in my mind was that he was willing to make choices, his life moved in a direction that is agreeable to him.
Choices make control and responsibility possible, along with achievement and fulfillment so CONGRATULATIONS to you Frank.
By making choices, you communicate and reinforce your preferences and desires, and the world around you responds accordingly.
When there is a choice to be made, there is an opportunity to more precisely and positively direct your life. Choose consistently, with abiding purpose, and your life moves forward toward your highest vision.
"If you are serious about your goals, drop the conditions. Go directly to your goal. Be your goal! Conditions often disguise strategies for escaping accountability. Why not just take charge and create the experience you are looking for?"
to View Franks Video Click Here
MAX'S Muscle News - Edition 1 - Apr 21, 2011
SYDNEY FILEX SHOW A HUGE HIT - Apr 19, 2011
If you happened to be at Filex over the weekend of the 15th-17th of April you would have seen some great Maxs product along with the official launch of Maxine Burn a new formula specifically for the active women.
Go to www.maxinesburn.com.au to view more information ,Maxine burn will be available in the coming weeks in all good health food stores and Gyms Australia wide.
The Australian Fitness & Health Expo is the industry's number 1 event and is all about making you look and feel great. - Apr 05, 2011
The Australian Fitness & Health Expo is the industry's number 1 event and is all about making you look and feel great. This year's Expo will showcase over 300 exhibitors, live demonstrations over three stages, feature world record attempts and give you the chance to meet your favourite celebrities including Michelle Bridges and Shannan Ponton from The Biggest Loser, boxing champion Danny Green, track superstar Matt Shirvington, Zumba founder Beto Perez, Sydney Swans players and more! Sydney Convention & Exhibition Centre, 16-17 April. Register today for your discount ticket offer and enter promo code AMINO for your chance to win a $500 Lorna Jane or Adidas voucher! Click here
We will also be giving away a free MAX'S Cookie or Bar to redeem your offer you need print this click here
THANKS TO ALL THAT ATTENDED 2011 FITX A HUGE SUCCESS - Mar 08, 2011
All in all, the show was a huge success and everyone had an amazing time over the 2 day event! The turnout was great and I believe will get better and better every year.
This expo turned into a huge anticipated event for everyone in Melbourne. Tony Doherty certainly knows how to put on a show and entertain guests!
UFC champ Forrest Griffin (L) and Fred Liberatore
Tony dipped into his own pocket and flew over to the Flex Pro in L.A. to convince a heap of top guys to make the trip down under for the show and it certainly has proven fruitful also well done to MAXS own sponsored athlete Ellena Reidie finishing in the top 5.
Maxs will be there again next year and hope to see you there!
2011 MAX MUSCLE UP CHALLENGE HUGE SUCCESS - Sep 20, 2010
Well all our Challengers have registered and are on the way to transforming their bodies.
Remember you have just 12 short weeks from the day you registered to complete your Challenge and get it the absolute best shape you can!
We've been blown away with the amazing response from our MAX'S Community with 528 people registering!!!
We wish everyone the best of luck - Fred Liberatore
If your goal is to get Massive or Rip up MAX'S Supersize and Superwhey is the answer.We have no different Box Sizes that represent a great savings - Aug 31, 2010
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MAX'S have just released there new Box Range of MAXS SUPERWHEY AND SUPERSIZE these boxes represent great value.
SUPERSIZE READY TO DRINK SHAKE
When You want to pack on Muscle and Get MASSIVE,MAX'S Supersize high protein shake is the ONE!It packs over 32 grams of mass building protein with 34 grams of high energy carbs to help keep you anabolic all day.
Supersize makes a delicious high protein snack anytime and is also ideal for taking straight after workouts or sport to maximise your recovery for bigger muscle gains.
The Secret to MAX'S Supersize lies in the special protein we use-Whey Protein concentrate.This WPC is highly purified and contains multiple active protein fractions including Gylcomacropeptides,Beta-Latoglobulin,Immunoalobulins and Insulin Like Growth factors.It also a rich source of the muscle building Branched chain Amino Acids and L-Glutamine.
UHT Banana Flavoured Beverage
Containers No Artificial Sweeteners
Store in a cool place serve chilled
After opening use within 2 days
To purchase these products click here
This diet program is designed to show you how you can build an impressive muscular body. - Aug 30, 2010
This diet is suitable for all levels of trainers and different body types. We will explain the types of foods you should eat to help you make solid weight and muscle gains, and recommend the right way to use MAX'S SuperWhey to accelerate your results. We'll also help you understand some of the science behind nutrition to help you plan your food intake better. We'll tell you what foods to avoid, as well as which 'super foods' you should be eating plenty of.
Weight training is a big part adding muscular body weight. This program is designed to be used by trainers who are following a serious weight training program.
You will find a useful food table that will really help with your meal planning. It lists nutritional information for many common foods. We also give you advice on how to set up a training diary that will help you track your progress to maximise your gains.
If you are serious about gaining weight and building muscle, and you follow this diet program properly, we guarantee you will achieve results!
for more information and your free diet plan and nutritional table click here
Back to topBeta Alanine Powers Muscle Growth - Aug 26, 2010
How does Beta Alanine Work?
When Beta Alanine enters your muscle cells it combines with another amino acid L-Histidine to form a compound called Carnosine. One of the key roles of Carnosine in your muscles is to "buffer" or neutralise Hydrogen Ions, which is good news to anyone who trains hard. You see, when your muscle contract hard they produce H+ ions which cause the muscle environment to turn acidic (lactic acid burn). This causes that burning fatigue you experience during hard exertion. Carnosine reduces or neutralises the H+ ions which means you can train at higher levels for longer. Increased levels of muscle Carnosine have been shown to increase both strength and endurance performance. Supplement with about 6 grams of Beta Alanine per day has been shown to increase muscle Carnosine by up to 60% after just 3 weeks (Amino acids 2007, 32(2):225-233).
The Science
In 2006 a study published in Int J Sport Nutr Exerc Metab looked at the effect of Beta Alanine on 33 college football players over 10 weeks. They had groups put in placebo, Creatine, or Creatine plus Beta-Alanine. The results of the study showed that the Beta-Alanine plus Creatine group gained significantly more muscle and lost more fat than the Creatine only or placebo group. The message from this study is if you are choosing Creatine supplement, look for one that includes Beta Alanine as well. Creatine alone did increase muscle to a lesser degree but did not reduce body fat. Athletes taking a placebo experienced minor muscle gains and no fat loss.
In a 2009 study (Med Sci Sports Exerc. 2009 Apr;41(4):898-903) researchers from Belgium looked at the effect of eight weeks of beta-alanine supplementation on sprint performance in 17 moderately to well trained cyclists at the end of a simulated endurance cycling race. A double-blind study was performed, where a group of athletes were tested, they then followed a prescribed training regime for 8 weeks, after which they were retested. During this 8 weeks the athletes were given either a Beta-Alanine supplement (2.4g/day) or an inert placebo. In the pre and post-supplement testing, the subjects performed a 10-minute time trial and a 30-second isokinetic sprint (at 100 rpm) after a 110-minute simulated cycling race. As well as power outputs, blood lactate was also measured.
The results showed that compared with the placebo group, peak power in the Beta-Alanine group was increased by 11.4% in the Beta-Alanine supplemented group and mean (average) power in this group was also increased by 5.0%. The researchers concluded that oral Beta-Alanine supplementation can significantly enhance sprint performance at the end of an exhaustive endurance exercise bout, and this study provides yet more evidence that Beta-Alanine can deliver real performance advantages.
Higher levels of Beta-Alanine supplementation were researched in a study (Journal of the International Society of Sports Nutrition 2009, 6:5 doi:10.1186/1550-2783-6-5) using High Intensity Interval Training over a 6 week period. The study involved 46 men who trained on bicycle ergometers employing a high intensity training protocol over 6 weeks. The Beta Alanine supplemented group not only showed big improvements in exercise performance (32%) but also demonstrated significant gains in lean body mass. The placebo group showed no increase in muscle gain however they did improve performance by 18%, about half the level of the Beta-Alanine group. Researchers postulate the buffering effect of Carnosine (the main metabolite of Beta-Alanine) reduces the acid build up in muscles during hard training. It is thought that this acid environment inhibits muscle repair and growth, so increased Carnosine levels actually stimulate more protein synthesis in trained muscles.
Another theory suggests that Beta Alanine supplementation allows for greater training volume thus providing a greater stimulus, resulting in significant gains in lean body mass, as observed in this study. In support, Hoffman et al. (Nutrition Research 2007, 28(1):31-35) reported significantly higher training volume for athletes consuming Beta-Alanine during resistance training sessions, which they hypothesized lead to significant increases in lean body mass. In short, minimizing the acidic response from HITT, and/or increasing training volume with Beta-Alanine supplementation, helps to increase lean muscle mass and leads to improvements in performance.
So the science says that Beta-Alanine improves both anaerobic output in sports such as weight training and sprinting, as well as improving endurance performance. It has also been shown to increase lean muscle mass significantly. The science also shows that Beta-Alanine compliments the effects of Creatine. In other words, using Creatine and Beta Alanine together gives a significantly better result than using just one or the other.
MAX'S Cre8 Carnage 
MAX'S Creatine Formula Cre8 Carnage is based on the findings of these studies. It combines 8 new generation Creatine hybrids for rapid and sustained absorption, with Beta-Alanine and Histidine to maximise Carnosine production in your muscles. 10 grams of Cre8 Carnage twice per day will provide about 5 grams of Beta Alanine, 1.6grams of L-Histidine and 12 grams of Creatine to optimise Carnosine production in your muscles to prolong your workout intensity and maximise muscle gains.
What you can expect
o Creatine combined with Beta Alanine allows you to complete more sets and reps which means you get stronger. These studies show that athletes were able to complete more reps with the same weights.
o Muscle hypertrophy (muscle cell growth) increases at a faster rate than Creatine alone and is far superior to results of not using supplements.
o Dramatic increases in one-repetition maximum in all exercises over non supplemented athletes means you will increase strength and power faster.
Recommended Dose
The optimal dose seems to be about 5 - 6 grams of Beta Alanine per day combined with about 10 grams of Creatine per day. This can be achieved by taking 2 - 3 serves of MAX'S Cre8 Carnage each day.
to purchase this product click here
Max's Testimonials - Jul 12, 2010
This Page is dedicated to you the consumer who have tried MAX'S products,read their story here....
| by Robin Y, Battery
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17th June 2010 |
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I recently purchased the MAXS Muscle Builder SRT (Chocolate) and have been using it for about a week. So far, I have put on 1 kg in weight.  For most, 1 kg weight gain may seem insignificant, but considering the fact that I have struggled to put on any weight over a year or so, AND that I do 4-5 hours of cardio from martial arts training - I must say I am very happy with the results so far. As an added bonus, I don't feel much post workout fatigue. In summary, the product tastes good, gives great results (fairly quickly too!) and is fairly priced... I would strongly recommend it to anyone who performs lots of cardio activity and has difficulty gaining mass. |
| by Peter Olsson -
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9th August 2010 |
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Max's "bioengineered WPI" is the one of the best whey isolate going around because they have incorporated the best protein and amino acids into a delicious shake that has helped me gain alot of lean mass and i would love to win so i can buy more quality maxs products to help me reach my goals and compete in the Vic's again next year :) |
| by Chath Jayasekara - | 10th August 2010 |
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Max's Supersize is the best weight gainer i have come across from years of searching for the perfect weight gainer, it has  excellent flavours as well as a competitive price. i have gained over 6kg of weight in 4 weeks, what a great a product. |
| by Laura Reed -
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11th August 2010 |
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Nite Time protein is absolutely amazing!!! I used to go to sleep feeling so hungry and not be able to sleep at all because my stomach felt like it was eating itself!! Now I take Maxs nite time protein, it makes me feel full and helps me sleep like a baby, I don't wake up during the night anymore I get a full nights sleep so I can get up and train hard the next day as well as get my maximum REM sleep for growing. What makes it even better is that 1 scoop with water tastes like an amazing rich chocolate milkshake! I Couldn't recommend a better product. Absolutely brilliant!! |
| by Anthony Garcia -
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11th August 2010 |
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MAX'S CR8 Carnage! Without it I wouldn't have the energy and strength to lift what I do, and get through 6 sessions a week of training. I thought I would skip taking it one week and see the difference and it was huge. Awesome product and no other compares. |
| by Olly W, Bayswater
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14th April 2010 |
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I wanted a good quality, economical protein that I could slam down after training and Maxs Reload HGF works well for me. I can tell you that taking this protein powder straight after training is the best way to ensure that your muscle gaining efforts won't go to waste. |
| by James Mckenzie - | 10th August 2010 |
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I've been trying for almost a year to get ripped, and nothing was working! I tried diets, pills, shakes, everything! But I just couldn't stick to anything.  But one day Mum brought home a box of max's hydroxy phase cut carb protein bars and I started eating them everyday, not only do I love the effects that it's having on my abs, but I really like the taste as well and I actually enjoy taking supplements now. |
| by Jimmy L, | 13th April 2010 |
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I've had problems with protein digestibility in the past so was looking for a blend that overcame this issue. Fortunately Maxs Muscle Growth GTE has helped me overcome this.  This would be because the E in the GTE stands for Digestive Enzymes, making the protein more bioavailable and the results I've achieved since taking it speak volumes. |
| by John Sleeman -
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11th August 2010 |
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A friend let my try Max`s MASS GAINER PRO EXTREME and I've never had a protein shake taste SO DAMN GOOD!! The banana crème flavour was off the hook and looking at the ingredients it has a wicked mix of all the stuff necessary for putting on crazy muscle mass.  Once I finish the protein I have now, I will definitely like to get on to Maxs mass gainer pro extreme.... |
| by Tyler Whitmarsh -
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9th August 2010 |
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I have become somewhat addicted to Max's Super Whey!! (Banana smoothie flavour of course) Relatively new to the world of supplements ... I have found that Max's both as a company and a product have really helped me.
These Testimonials were provided by our Consumers who purchased products from Mr Supplements click here to purchase these products
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I cannot wait to try more products from Max's in the future. Keep being awesome Max :)
INBA All Female Classic - Jun 11, 2010
MAX'S is proud to be associated with the INBA as a major sponsor of the all female Classic,come and see the best Female bodies in the Industry information is as follows;
Date Saturday 10th of July One show format 5pm start
Location Glen Ira Auditorium
For tickets Phone Bell st Fitness 9354 0284
THE NABBA MUSCLE TOUR GOES ON! - May 26, 2010
Stop Press!!!!!
Newsflash!!!!
THE MAX'S NABBA SOUTHERN HEMISPHERE QLD
Get to see Biggest and Fittest Athletes and Body Builders strut there stuff on stage in there lead up for the Nabba 2010 world titles in Malta June 19th.
MAX'S PRESENTS
The 2010 NABBA/WFF Southern Hemisphere Bodybuilding and Figure Championships.
- Date Sunday June 6th @10am
- Location Southport Rsl Club
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Tickets at the door children under 10 free of charge
- For more details contact Mark & Leah Ryan 07 55376680 or click here
Maxs Superwhey - May 04, 2010
This awesome new Max's formula is ideal for beginner,intermediate and advanced level trainers who are striving to pack on more muscle mass.
You will recover faster and build more muscle after every hard workout by simply adding 2-3 serves of SuperWhey to your daily diet.
For more information click here
Free Taste Testing on Maxs Products - Mar 05, 2010
At Max's we understand the Importance if the Right Advice and if your goal is:
- To Build Lean Ripped Muscle
- To Get Massive
We have the right Product for you,talk to our Team of Qualified Professions so and if you are an Advanced Trainer,Intermediate or a Beginner we are here to help you in your journey to Fitness.
For updated locations and time please click here Back to topMAX'S Protein Sampler Pack - Feb 10, 2010
For A limited Time Only we at MAX'S are offering a great Value Sample Pack of our Products.
Protein Sampler Pack "What's Included'"
- 5 MAX'S Single Serve Shake n Takes
- 4 great Formula's 4 Great Flavours
- Plus Bonus Max's Cap
For More Information click here
Bars and Cookies Sampler pack"What's Included"
- 7 Delicious MAX'S Bars
- 2 Scrumptious MAX'S Cookies
- Bonus MAX'S Cap
For More Information Click Here
IFBB Australian Pro Grand Prix - Jan 20, 2010
IFBB AUSTRALIAN PRO GRAND PRIX 2010
A HUGE SUCCESS FOR MAX'S
Thanks to all our fan's for dropping by our Booth the giveaways went really well.
We also congratulate Tony Doherty for putting on a great show
For the official contest results click here
Back to top
Are you a Max fan? - Nov 05, 2009
Max's fans
Got an interesting story to tell us? Would you like to be featured on our website? Then click here and fill us in.we welcome Video's as well as photo's .
1. Stanislaw Isau Rogalski Stach - short for Stanislaw
Hi there, thought I'd send MAX'S a little something about my life changing experience.
Rewind to November 2008 at my only younger sisters wedding. I had my picture taken and a month later when I saw it, I knew I had to do something about my weight, both for myself and for my young kids!.
I had trouble getting out of bed without feeling awful and just had no energy to do anything. I was a size 5XL and 46" pants. I finally decided to make a change for the better and started at my local Good Life Gym in February 2009. Since then, I have been working out 5 to 6 times per week. Now, only 9 months later, my weight has gone from 155kgs down to 115kgs! That's a loss of 40kgs. I have also had some great gains in muscle mass. I also lost the first 35 kgs in the first 14 weeks! Lots of treadmill work, weights and walking!. Being 6'6", I have a big frame and carry myself well.
I have tried a lot of different protein shakes and pre-workout trainers over this time and have always come back to MAX'S. Why? Because I have found it works the best for what I need in my training for a healthier lifestyle. I use the WPI and Hydroxy Phase Protein 3kg buckets and have been through over 11 in the last 9 months. MAX'S mixes the easiest for me with no lumps and has the best taste of all. Having a shake for me is something I look forward too now, which is how it should be in my opinion!!!
Anyhow, the proof is in my before and after shots and this is one change I've made to my lifestyle that's permanent and I know that I'm now a lot healthier for it!
Love the comments I get on how I look now and that I can fit into 1 and 2XL size shirts and down to a size 36" waist!
2.
My name is Adam Justins. At the age of 15 I weighed in at around 94kg, with around 28% body fat maybe more. upon being teased and left out of all sports and events I decided to change my lifestyle and eating habits.
By the time I turned 16, my fitness was coming together although I hadn't yet discovered the benefits of resistance training. I left school at the age of 16 (year 10) and decided to follow in my fathers footsteps and go back to my home country England and try my luck with the Royal Marines. To most everyone's complete surprise, I passed basic training and went on to earn my green beret and become a commando in the Royal Marines!
It is here that I fell in love with fitness and more so resistance training. After two years serving and at the age of 18, I choose to do my PTI (Personal Training Instructors course) which qualified me as a personal trainer. One month after completing my PTI course, I was deployed to the middle east (southern Iraq-Basra). After serving here for 6 months, my motivation to get back was through the roof but it wasn't the home comforts I missed, it was the gym. Rreturning home, I took my fitness to new levels with the plan to try for selection into the Special Boat Service as a swimmer canoeist. Again I was successful in my ambition and learned many new skills serving with the Regiment which took me to places such as Mountaineering in Nepal, summiting Mera Peak and Dhaulagiri (8000m), jungle warfare in Borneo and Belize,and artic training in Canada, Falklands and the North Pole. My time training was over and I was sent back on deployment to Iraq and in 2006 to southern Afghanistan (twice). I have since left the Military and am residing back home in Australia in Queensland and currently training to compete in my first competition!
Im far from that fat little kid!
Cheers.
Adam.
3. Tom.
Here's what I've got.
These are the beginning stages of my training, I started at a lame 52kg, and am now sitting on 61kg...slowly getting there, anyway hopefully i'm on the right track I'm training and dieting hard 24/7 and hopefully will continue to gain :)
MAX'S MuscleTV Series 3 - Nov 16, 2009
You may have checked out our previous episodes of Max's Muscle TV on Foxtel Aurora. Its been huge success and now Foxtel have decided to run it Four times a week. Airing now on Foxtel Aurora TV Channel 183 as of February 2010
- Monday 7.30pm 12-04-2010
- Tuesday 9.30pm 13-04-2010
- Thursday 2.30pm 08-04-2010
- Saturday 3.30pm 10-04-2010
MuscleTV - Season 3 is here!! - Oct 30, 2009
MAX'S Muscle TV is back by popular demand to Foxtel !
- DATE: Tuesday 16th February
- TIME: 9.30pm
- WHERE: Foxtel Aurora, Channel 183
Put this in your diary NOW and make sure you are home or set the video recorder! There is 10 half hour shows in this new series. We've revamped the Muscle TV with more training segments, great nutrition advice plus lots more good stuff. The Messiah of Muscle, Tony Doherty, is back in the driver's seat to host Series 3.
We get more up close and personal with the athletes to find out what makes them tick. We ask them about their training philosophies, diet tips and get to see a bit of their personalities. We're sure you'll enjoy this.
We also investigate some great new training techniques that you can use to build more muscle.
In a very special episode later in the series, we feature Australian Pro Bodybuilder Con Demetriou. This must see episode takes a frank behind the scenes look at Con and the other Pro Bodybuilders during this year's Australian Pro Grand Prix. If you never been to a bodybuilding competition, don't miss this episode.
If you'd like more information about Con, check out his website: www.condemetriou.com
If you're serious about your training - don't miss Muscle TV Series 3!
Back to topCompetition Winner Announced - Oct 15, 2009
Meet The Legend
MAX'S is giving you and a friend a once in a lifetime chance to meet the greatest bodybuilder of all time, Mr Ronnie Coleman. The 8 times Mr Olympia is in Australia to guest pose at the MAX'S IFBB Victorian Championships on October 17. This awesome prize package includes:
CONTEST WINNER ANNOUNCED
The winner of the MAX'S Meet The Legend competition has been announced:
* Mr Roberto Falduto of Avondale Heights in Victoria *
Congratulations Roberto and you will be contacted shortly and soon be on your way to meet the legend himself, Ronnie Coleman.
The Greatest Ever for the Last Time Ever - Aug 20, 2009
Meet "The Greatest Ever for the Last Time Ever"
Max's present, Ronnie Coleman, 8X Mr Olympia in his final Australian tour.
Guest posing at the Victorian Championships, Saturday October 17th. Dallas Brooks Centre
Buy tickets online now!
Phone orders 03 9388 0866
Or at any Doherty's Gym location.
DOHERTY'S GYM, 45 Weston St. Brunswick 03 9388 0866
DOHERTY'S GYM, 83 Cheltenham Rd. Dandenong 03 9701 3355
DOHERTY'S GYM, Vaults 1-4 Banana Alley, Flinders St. City 03 9621 1022
www.dohertysgym.com
New Articles Added - Jul 06, 2009
We are adding to our already large selection of informative on-line articles.
Click here and you just may fund something useful.
Back to topEnd of Financial Year Sale. - Jun 26, 2009
Click here for bargains
Back to topAwesome new muscle building products released!! - Apr 20, 2009
Two great tasting new products to help pile on the mass!
MAX'S Muscle Meal Cookies -They contain high quality proteins including Whey Protein Isolate, Whey Protein Concentrate and Soy Protein Isolate, along with high energy carbs, essential fatty acids and added amino acids including BCAA'S and L-Glutamine. More >>
MAX'S Supersize - Will push your metabolism anabolic! You will pack thousands more kilojoules of muscle building nutrients into your daily eating plan to ensure you make the gains you want. More >>
Back to topCongratulations Con Demetriou - Mar 16, 2009
IFBB Pro and MAX'S sponsored Con Demetriou competed last Saturday (14 March) in the 2009 Australian Pro Grand Prix.
Amongst a great line up of international competitors, Con looked awesome. Although he didn't place top in the top 3 Con's impressive and balanced muscularity won him many fans.
MAX'S was a major sponsor of the show which was won by American sensation Kai Green.
For a full show report click here.
Muscle TV is back on in 2009. - Mar 10, 2009
Series 3 of Muscle TV commences filming in March 2009 and will hit Foxtel's Aurora channel a little later in the year.
Stay tuned for more details.
Back to top
MAX'S Awesome new Creatine - Cre8 Carnage! - Mar 06, 2009
Back to topMAX'S Awesome new Creatine - Cre8 Carnage! - Mar 06, 2009
Eight different forms of Creatine - that's right EIGHT, packed into one awesome formula. Why eight? Each Creatine hybrid has a different absorption speed and different entry point into your muscle's energy cycles. The result - fast and sustained release for maximum energy and unbelievable muscle gains.
Victorian Bushfire Appeal - Feb 13, 2009
You've no doubt heard about or even been affected by the devastating fires that have raged through many parts of Victoria during the past week.
Our MAX'S offices are located in the eastern suburbs, about 20 from the centre of Melbourne. As I write this, the town of Healesville, only about another 20kms east from our office, is directly under threat from a large fire front. Members of our staff have friends or relatives who have lost homes and sadly, we mourn friends who have perished.
To aid the bushfire appeal, we will be donating $2.00 from every bucket of MAX'S protein we sell during the month ofFebruary. We hope to raise several thousand dollars that we will pass on to the Red Cross.
If you would like to help by donating to the bushfire appeal, there are several organisations who are collecting. Simply click on the links below to help:
- Red Cross: www.redcross.org.au or call 1800 811 700
- National Bank: www.nab.com.au
- Bendigo Bank: www.bendigobank.com.au
All at MAX'S would like to offer our sympathy and best wishes to the victims of this tragedy.
Back to topMAX'S proudly sponsor Australian Pro Bodybuilding Grand Prix - Feb 03, 2009
Contact www.dohertysgym.com for more details.
Back to topFantastic new bars now available! - Dec 08, 2008
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MAX'S MGPX Bars make a delicious muscle building snack any time and are an ideal post workout meal for rapid recovery and massive muscle growth.
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MAX'S HP+ CUT CARBS High Protein Bars are great to eat as part of a low carb diet or cutting up program to help you strip body fat and build lean muscle.
Click here for more information.
Back to topChristmas Gift Packs now available. - Dec 05, 2008
Click here and get cracking!
MAX'S sponsored athletes clean up! - Oct 21, 2008
MAX'S Sponsored Athletes are winners.
The weekend of October 18 and 19, 2008 saw some of our very own sponsored athletes taking out some nice titles in Australian bodybuilding and figure competitions.
IFBB Australian Titles:
- Heavyweights - Luke Schembri.
- Under 85kg - Sam Pappas.
- Under 80kg - Ange Galati, making him 5 times Mr Australia.
INBA Australian Titles:
- Over 40's - Carlos Azevedo.
- Figure - Ellena Tsatsos (2nd place).
China Milk Contamination - Oct 01, 2008
With the recent tragic news of milk contamination in China, we have had a number of inquiries expressing concern about the sources of protein used in MAX'S products.
We would like to assure all of our loyal MAX'S users that we do not use any milk proteins sourced from China. The proteins we use in all our MAX'S products are sourced from 3 countries only:
- Whey Protein Concentrate - Australia
- Whey Protein Isolate - New Zealand and Australia
- Calcium Caseinate - New Zealand
- Micellar Casein - Australia
- Hydrolysed WPI - New Zealand and Ireland
We use only the highest quality proteins and believe the above proteins are the highest quality available globally. The imported ingredients we refer to on our labels are ingredients like flavours, amino acids and other nutrients. These types of nutrients are not susceptible to contamination of this type (melamine).
Our suppliers guarantee that proteins we source for all pour MAX'S products are free from contamination including melamine, and we are supplied with a certificate of analysis of each batch to confirm its purity. You can be assured that there no issues with your MAX'S product and that it is of the highest quality and efficacy.
Back to topShake and Takes are back! - Aug 21, 2008
The ever popular and convenient MAX'S Shake and Takes are now available.
Each shake contains a single serve, ready to mix, (just ad water), quick shot of MAX'S awesome new range of protein formulation. There are 5, great tasting Shake and Takes to choose from:
- Reload HGF.
- Mass Gainer Pro Xtreme (2 flavours)
- Hydroxy Phase.
- WPI.
Ideal for a quick and convenient protein hit pre or post workout and for any time of the day or night. Available from your local health food store or gym NOW!!
New Con Dimitriou video! - Jul 03, 2008
Check out the latest Youtube video for MAX'S sponsored athlete, Con Dimitriou.
Back to topCon Dimitriou signed! - Jun 26, 2008
The latest athlete to join the MAX'S team is Aussie IFBB bodybuilding professional, Con Dimitriou. Con has a terrific physique with many titles under his belt and has no doubt a great future ahead of him.
Welcome aboard Con.
Ange Galati - May 29, 2008
MAX'S sponsored athlete Ange Galati has been part of the MAX'S team for many years.
Enjoy this image montage of Ange taken over various stages of his time with us including preparation for the very first series of MAX'S MuscleTV way back in 2004 and his world record bench press.
More information about Ange can be found here.
MuscleTV is back!! - May 27, 2008
It's hard to believe that four years have passed since MAX'S MuscleTV first hit the airwaves in 2004, but it's a fact and we have had tons of emails asking about the possibility of a new series.
Well...hold on to your hat's folks because it's BACK!! Yup...that's right, MAX'S MuscleTV is due to hit your TV screens in a brand new series starting in July this year, 2008. MuscleTV is scheduled to commence on Monday July 7 at 8.00pm on FOXTEL - Aurora Community TV, Channel 183.
If you enjoyed the first series, we reckon you'll be 'blown away' by series 2!!
So get your diaries out and mark down that date. You're gonna LOVE IT!!
Back to top
MAX'S release new product range - May 26, 2008
With the opening of the new MAX'S website (yup...that's the one you're looking at right now), we are proud to announce the release of our brand new range of awesome tasting, protein packed products to keep you growing well into the future.
The new MAX'S range will now make your protein choice even simpler and more straight forward. With some great new flavors such as Banana Crème and Mocha, you are sure to find something to satisfy your taste buds as well as your protein needs.
So, if you're ready to GET SERIOUS, head into your nearest retailer and stock up on our fantastic new range of great tasting protein products and remember that all your favorite bars are still available.
Ange Galati and Luke Schembri WIN! - Oct 23, 2007
Saturday October 20, saw the running of the 2007 IFBB Australian Championships in front of a packed croud at the Revesby Workers Club in New South Wales. As usual, it was a quality event attracting competitors and spectators from all over Australia.
MAX"S sponsored athlete, Ange Galati won the U80kg class beating last years champion Ryan Kho who took third place honors. It was a convincing and undisputed victory making Ange a four time IFBB Australian Champion. Congratulations and well done!
Another victory for a rising star was MAX'S sponsored athlete Luke Schembri. Luke took firt place honors in the O/90kg class beating out Darren Smith, (third place), from Tasmania who was the NABBA overall Australian Champion and David Rylah from Queensland who took second place.
Well done to both our boys and there is no doubt a promising future in front of both of them.
2007 Australian Sports & Fitness Expo - Apr 30, 2007
Once again, MAX'S had a strong presence at the 2007 Australian Sports and Fitness Expo, (Filex), held in Sydney during April.
We launched our new Muscle Beach Theme stand this year with the entire MAX'S team decked out in the ever popular, 'Big Kev' style Hawaiian shirts. How could you go wrong? I'm excited.
MAX'S sponsored athlete, Luke Schembri treated the audience to an impromptu guest posing routine, (complete with ghetto blaster and awesome 2watt PA system), proving once again, that you can look comfortable in a pair of Speedos in a crowd. Luke has achieved an amazing amount in the 7 years, (as of late 2006), he has been training and with several bodybuilding titles already under his belt he is sure to have a promising future in the sport. Thanks for that Luke.
Here's a couple of happy snaps from the show. Enjoy.
MAX'S Support 2007 Australian IFBB Grand Prix - Feb 08, 2007
MAX'S are giving away 200 caps & 200 T-shirts to the 1st 200 ticket buyers for the 2007, Australian IFBB Grand Prix to be held on March 10 at the
Tickets are on sale now, so get yourself along to Doherty's Gym in
Also, if you wear your cap or T-shirt to the contest, you are eligible to put your name into a barrel for a prize draw that gives you the chance to win $1,000 worth of MAX'S supplements.
Support MAX'S, support bodybuilding in
Go here to check out Tony Doherty on Youtube explaining the competition.
Paul Slowinski new WMC champion. - Dec 12, 2006
Congratulations go out to MAX'S sponsored athlete Paul Slowinski who last weekend defeated the Swiss Heavyweight champion in Hong Kong to be crowned the new WMC World heavyweight Champion.
- Paul also fought at the Tokyo Dome in the lead up to the K1 Grand prix final in Tokyo in front of 65,000 people.
- He is currently so popular in Japan that he now has his own Paul Slowinski Playstation game, the K1 2006 Grand Prix.
- Keep a lookout for Paul on the cover of next months International Kickboxer magazine.
No doubt the future looks bright for this boy!!
Delicious NEW Muscle Meal bar! - Nov 27, 2006
Muscle Meal NP Bar
You will have to taste this fantastic new muscle building protein bar to believe it!
To build muscle must stay Nitrogen Positive all day and that means getting 30+ grams of protein evry few hours. MAX'S Muscle Meal NP (Nitrogen Positive), packs over 30 grams of high quality protein with 34 grams of energy rich carbs into this delicious muscle building bar - the ideal snack to keep you Nitrogen Positive for maximum muscle growth.
Click here for more information.
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How does MAX'S NitroC3 compare?? - Nov 23, 2006
With the recent release of our new MAX'S NitroC3 training fuel, we are often asked how it compares to other workout fuels available today. Two such products are Nitric Rush and NO Xplode.
Our Nitro C3 Product is intended to compete with Nitric Rush and NO Xplode but we approach generating workout energy and nutrition in a different way. Along with Creatine variants for energy and AAKG for muscle pump, we are trying to create a strong insulin response while you train. We include high GI sugars in the formula to stimulate insulin as it has two very beneficial effects:
- It is an anabolic hormone and stimulates protein synthesis - which really helps kick your recovery into top gear during and straight after training.
- Insulin dramatically increases the ability of muscle cells to absorb nutrients during training and for about 30 - 45 minutes after your workout, so all of the nutrients in Nitro C3 can get into your working muscles at an accelerated rate, giving you more energy for your workout. This is a major advantage of Nitro C3.
The protein is included at a low level as it provides a protective mechanism to muscle catabolism during training. When you weight train, you stress your body and produce a hormone called Cortisone. Cortisol breaks down muscle to provide certain amino acids (mainly Glutamine) to ensure your vital brain function is maintained. Unfortunately it causes a lot of breakdown of trained muscle which delays recovery and limits regrowth. However, having the protein in Nitro C3, along with L-Glutamine, reduces this cortisol affect and stops muscle breakdown which helps you recover faster and build more muscle.
2006 INBA Natural Olympia results - Dec 04, 2006
November 18th 2006 saw MAX'S sponsored athletes Michael Waddington and Josh Lenartowicz score some great results at the INBA Natural Olympia in Perth, Western Australia
Sports Model
1. Emily Troise, AUS
2. Tracey Taylor, AUS
3. Daniella O'Mara, ?AUS
4. Stephanie Lethborg, ?
5. Sarah Lovatt, AUS
Physically Challenged
1. Michael Larry, ?US
2. Marlk Ashby, ?NZ
Junior Men
1. Ryan Fredericks
2. Ali Ahmadi (Afghanastan - but livcing in Oz)
3. Marc Thomas
4 Mark Hopkins
5 Steven Cameron
Mr Natural Olympia Class 1 (<170cm)
1. Joel Ramintas, AUS
2. Matthew Nicholson, AUS
3. Hendra Kurniawan, Indonesia
4. Ali Ahmadi, Afgan
5. Moses Ajala, US
Ms Figure Class 1 (<157.5cm)
1. Maria Savianne, AUS (AND OVERALL)
2. Vivienne Krstic, AUS
3. Karen Flaherty
4. Alicia LItchfield
5. Nocola Hubbert
Mr Natural Olympia Class 2 (170-175cm)
1. Warren Clampit (AND OVERALL), AUS
2. Hayzer Cayli, AUS
3. Justin Fitgaira, AUS
4. Dian Gustiono, ?Indonesia
5. Keri Onyewu, NZ
Ms Figure Class 2 (157.6-165cm)
1. Sally Milne
2. Lucy Hermans
3. Claire Van De Wildekamp
4. Leanne McNamara
5. Janteenee Biber, Thailand
Mr Natural Olympia Class 3 (175.1-180cm)
1. Tim Martin, AUS
2. Joshua Lenartowicz, AUS
3. Craig Winter, AUS
4. Ray Crumpler
5. Michael Ferencsik, US
Ms Figure Class 3 (>165cm)
1. Michelle Nazaroff, AUS
2. Karen McGuiness
3. Catherine Hanson-Farid, Dubai
4/5. Kerstin Stadden & Kristy Secker
Mr Natural Olympia Class 4 (>180cm)
1. Michael Waddington, AUS
2. Ken Mullen, US
3. Bradley Cope, AUS
4. David Nazaroff, AUS
5. Anthony Hopkins, AUS
Professional Men
1. Warren Clampit, AUS
2. Joel Ramintas, AUS
3. Hayzer Cayli, AUS
4. Ken Mullen, US
5. Moses Ajala
Womens Physique Class 1 (<160cm)
1. Ra Paku, NZ (AND OVERALL)
2. Kahla Bullemor, AUS
3. Trisk Kane, AUS
4. Gail Charles
5. Eda Lackner
Womens Physique Class 2 (>160cm)
1. Barbara Williams, AUS
2. Sheryl Neil, AUS
3. Tarren McCall
4. Karen Martin
5. Edna Giuntini
Ms Figure Master 40-49
1. Vivienne Krstic
2. Claire Van De Wildekamp
3. Karen Flaherty
4. Catherine Hanson-Farid
5. Esther Pedisic
Masters Men 40-49
1. Kendra Kurniawan
2. Moses Ajala
3. Ken Mullen, US
4. Matthew Nicholson, AUS
5. Craig Winter, AUS
Masters Womens Physique, >40
1. Gail Charles
2. Eda Lackner
3. Tarren McCall
4. Karen Martin
5. Aillson Jackson
Masters Men 50+
1. Ian Bowden, AUS
2. Chales Gaffiero, AUS
3. Ray Langford, AUS
4. Carey Greentree, AUS
5. Frank Nilsen
Masters Men 60+
1. Alan Short
Ms Figure Masters 50+
1. Elaine Rauchwald
2. Lorraine Paciullio
3. Cheryl McAullay
4. Noela Laggan, AUS
5. Hiliary Reid
MAX'S sponsored athletes kicking goals - Nov 23, 2006
November 18th 2006 saw MAX'S sponsored athletes Michael Waddington and Josh Lenartowicz score some great results at the INBA Natural Olympia in Perth, Western Australia.
Our boys flew all the way to Perth to participate in an extremely well organised and professional event and both achieved results to be proud of. Michael took 1st place honors in his division, (tall class - over 5' 11" or 180cm), while Josh took 2nd place honors in his division. We have no doubt that both these fine athletes are destined for big things.
The INBA Natural Olympia is recognised as the pinnacle and most prestigious of natural bodybuilding events - an international, 5 year minimum drug free competition for the best of natural athletes who qualify to compete. Perth is a favourable location to the Asia and Pacific regions due to the distance and the opportunity to combine the event with a holiday.
Check out some images of our fine athletes in the MAX'S Gallery here.
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Two new proteins from MAX'S - Nov 23, 2006
MAX'S Muscle Growth GTE (Glutamine, Taurine & Digestive Enzymes)
This formula is high in protein, low in carbs, and contains a blend of fast, medium and slow releasing proteins, ideal for the trainer with faster metabolism, or for those looking for a high protein formula to build lean muscle, but without the high price tag.
For more information click here.
MAX'S Muscle Builder SRT (Slow Release Technology)
If you want to build size and strength fast and don't want to pay the earth, MAX'S Muscle Builder SRT is the ideal weight gain formula that can help you pack on size and strength - FAST!
This protein / carbohydrate formula is specifically designed to be slow release. It gives even the fastest metabolism time to assimilate the peptides and amino acids need for solid mass gains, plus provides carbohydrates to fuel muscle growth and keep energy levels high.
For more information click here.
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Scott Martin back in training... - Nov 23, 2006
Scott Martin returns home.
Commonwealth Games Hero, Gold Medalist and MAX'S athlete Scott Martin is back in Australia after spending over 4 months competing throughout Europe.
The summer track & field season in Europe runs from about April to October and Scott has been gaining experience competing against some of the world's best discus and shotputters. Scott experienced quit a lot of success plus a few frustrating performances during his trip, but now has his sights firmly set on the Beijing Olympics. He is currently resting up for a few weeks before launching back into hard training at the Ringwood athletics club.
We'll keep you informed of Scotts progress as he powers towards Beijing.
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Free Taste Testing Victoria and Western Australia - Nov 02, 2011
VICTORIAN TASTINGS:
Note Click on Gym/Health Store for location
Tuesday 6th December - The Lakes (Taylors Lakes,5pm to 7:30pm)
Saturday 10th December -Value Health Doncaster (11am-3pm)
Australian Muscle - Salisbury, Saturday 10th December (10:00am-12:30pm)
Thursday 8th December (11am-1:30pm)
Saturday 10th December (10am-12:30pm)
Australian Muscle - Millswood - Saturday 17th December (10-12:30pm)
MEGA HEALTH - ST AGNES Thursday 8th Dec (11-1:30pm)
MEGA HEALTH - CASTLE PLAZA Saturday 10th Dec (10-12:30pm)
Western Australia
Stay Health Belmont Every Saturday 12.30-4.30 pm
MAX'S MUSCLE TV NOW ON FREE TO AIR TV ! - Jan 10, 2012
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Great Earth presented our Maxs Sales rep charlie Jabbour with the best bodybuilding representative of the year trophie - Dec 15, 2011
Biography Birthdate: 21 February, 1974 Occupation: MAX'S... Read more >
If you want Titanically Big triceps stick to Isolation movements ! - Nov 30, 2011
As a Veteran amateur Australian Bodybuilder I see many of today's athletes... Read more >
Are your Calves Summer Ready! - Nov 24, 2011
As the summer days are starting to warm up we put on our Board Shorts... Read more >